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Review Management
It is not enough to rely on brilliant marketing, the totality of your marketing and branding projects must include staying on top of your customer’s sentiment. Consider this, 82% of consumers read online reviews of local businesses. Review management is the process of monitoring reviews, statements and enquirers left online about your business. It allows you to execute your responses, resolve customer issues as they arise and quickly remove fake news before it can cause issues. All businesses should have review management, because modern media platforms can negatively impact your brand and the company’s reputation, potentially damaging the gains made through sound marketing action.