Social Media Insights & Analysis

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Your social media strategy consists of targets and objectives, designed to achieve those marketing goals. It’s equally important to monitor the social media analytics, metrics and performance.

Social media analytics are key to proving return on investment (ROI) and making informed business decisions. We use this analysis to determine what content best resonates with the audience so we can shape and adapt our client’s strategy accordingly. Reviewing social media analytics reports empowers teams to make data-informed decisions about how to transform their marketing efforts and grow their businesses.

Information is power!

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Trendspotting

We determine which platforms and campaigns are gaining in popularity, pinpoint upcoming trends, the types of content that creates the most engagement and crucially, topics that your audience is talking about.

Brand Sentiment

We analyze how people feel about your brand, by sifting through the social media analytics. This helps to ensure that the audience is happy with your brand and uncover opportunities to improve.

Value Perception

This is key to determining demand and the price point of a product or service. We use data from digital marketing dashboards. This helps to guide the content you create, to improve value perception and make sure you're showcasing how your product or service correctly.

Setting Social Media Goals

Understanding which platforms and what content are performing well, so that we can create actionable, realistic social media goals and objectives for you.

Performance Analysis

We measure the overall performance of your social media efforts including impressions, reach, likes, comments, shares, clicks, sales.

Audience Analysis

We use your analytics to discover which demographics your content is reaching and to ensure they match with your target audience.

Content Performance Analysis

We utilize content performance analysis, enabling businesses to identify top-performing content and refine their social media strategy.

Hashtag Tracking

We have the capability to track and analyze the performance of branded and industry-related hashtags, providing insights into trending topics.

Influencer Engagement Metrics

We have the ability to analyze influencer marketing campaigns, measuring the impact of collaborations and identifying influencers that resonate with the target audience.

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