A global brand like Amsoil demands world class promotion. With thousands of car enthusiasts to satisfy, Prolube TT (agents for Amsoil across the Caribbean) needed engaging ads that covered their myriad of products, with the subliminal message that Amsoil is simply the best. We reinforced all of this with hints of local flavor from ads featuring Amsoil sponsored cars, boats and motorcycles in T&T events, while issuing timely ads with their products (eg. an engine flush to coincide with the New Year). Communique also utilized a CSR strategy with Amsoil posts about road safety.