An established retail giant, C&I sought to establish an online retail store that would be a game changer in the Caribbean market. Communique provided the full scope of services, to realize C&I’s goal, by using C&I’s values and legacy to create a brand personality far beyond the traditional hard-sell approach. In creating the branding guidelines, concepts, copy, layout, design, content & scripts for the website and marketing for C&I Caribbean, it needed to stand apart, be global in its scope and start as it means to go on. We’ve achieved that, worthy of a brand that understands the need to be bold, to reflect its quality & service and tick all the boxes to soar.