A fashion shoot, the excitement of launching a new brand and building an e-commerce website. What’s not to love! When an established clothing supplier sought to transition to an online store, we jumped on board with glee. First, we created an easy-to-use website with its payment portal, followed by a photoshoot, sourcing the models that would perfectly reflect their target market. Next came the launch campaign, maintaining the bright, lively look across the Facebook & Instagram platforms, which oozed quality while showcasing that this was affordable clothing. The copy was descriptive, exciting, with a lean to local (T&T) fashion. We also drove home the messages of convenience through home delivery. The emphasis was on fun and that resonated in the final product because it was the frame of mind throughout the creative process.