Cutting edge tech is always an engaging product to promote; Secure It smart home technology needed to showcase the benefits of modern living, something that Communique approached with its usual gusto. We understood that the pandemic’s ‘new normal’ provided an opportunity to promote the wide aspect of possibilities, especially with families working and schooling in their homes, which our ads reflected. Security is a crucial factor for a smart home but we also wanted to highlight the fun and convenience of the tech, so various themes were employed for an overall message that the future is now, it’s here and available at Secure It.