Twenty2 Sports Bar wanted to position itself as the premier location for sports fans, while also promoting its exclusive drinks list and signature cocktails. We utilized our in-depth knowledge of both subject matters to produce a continued stream of sports related posts throughout each day (sport never sleeps!). We also created inviting and alluring cocktail posts with the continued emphasis that Twenty2 was THE place for the discerning sports fan with attractive After Work specials. Finally, we developed an interactive calendar, populated with daily sports events that would be shown at 22, for ease of use by the viewer and to entice them to come to the sports bar to watch.