Sheldon’s natural artistic, communicative & creative flair were honed by his years at Barker’s Advertising and Penna.com, both based in London. He is an advocate of the totality of branding within advertising, ensuring that the ads and campaigns that he creates stand apart in the marketplace and resonate with the target audience, whichever media platforms are being utilized.

His passion is getting the desired reaction to the advertising that tells a brand’s story, with messaging that reflects its values. He loves brainstorming with client’s, getting the ideas – and he has a lot of them – to flow into any project. Simply, creativity keeps him excited.

His knowledge across a wide array of sectors such as business, culture, politics and sport has led to him being a regular contributor to the publications Who’s Who T&T, Ins & Outs T&T, Caribbean Beat, with a bi-weekly column in the T&T Guardian.

On the few occasions when he is not writing, designing or creating, Sheldon is an avid cyclist and diehard (some would say longsuffering) West Indies cricket and Liverpool FC fan.